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"Kek", from "kekeke"/"ㅋㅋㅋ", a Korean onomatopoeia of laughter employed likewise to "LOL", could be the Korean equivalent of your English "haha". Because this is commonly used in StarCraft matches, Blizzard, Starcraft's builders, chose to reference it in Wow (2004): any time a participant from the Horde faction types "lol" utilizing the /say m